Monumental Sports & Entertainment (MSE) and TikTok have announced a groundbreaking multi-year partnership, making TikTok an official partner of the NHL’s Washington Capitals. This partnership marks a significant milestone in the intersection of sports and social media.
The partnership includes the Capitals road jersey, entitlement of the Capitals 50th Anniversary Celebration, in-arena branding, and unique programming elements across MSE’s properties.
The TikTok logo will debut on the Capitals’ white road game jersey, starting with the September 24 game against the Boston Bruins.
Jim Van Stone, President of Business Operations and Chief Commercial Officer at Monumental Sports & Entertainment said: “As a sports enterprise with a large and diverse fan base, we are excited to utilize TikTok to uniquely connect, entertain and interact with fans across all of our Monumental Sports teams, starting with the Capitals 50th Anniversary Celebration this fall. TikTok empowers our fans to share their passion for the Caps and all our teams in their own unique ways, and we are excited by the opportunity the partnership provides to continue to grow the game, showcase our players’ personalities and innovatively engage with the TikTok community through content creation.”
TikTok will also serve as the presenting partner of the Capitals 50th Anniversary Celebration, featuring tentpole events and initiatives. This partnership will run through the 2026-27 season, showcasing TikTok’s commitment to engaging with fans and enhancing the sports experience.
Kate Jhaveri, Global Head of Marketing at TikTok said: “Monumental Sports & Entertainment is home to some of the country’s most iconic and beloved sports franchises on TikTok. From behind-the-scenes content and mic’d-up moments, to exclusive access to players, the teams connect with their passionate fans by leaning into the platform in new and creative ways. We couldn’t be more excited to partner with MSE as they celebrate 50 years of the Washington Capitals, and we’re thrilled to be a part of their journey in bringing the joy of sports to a new generation of fans on TikTok.”
The Washington Capitals have a strong presence on TikTok, with over 387,700 followers and 10.3 million likes. The team’s account features content highlighting players and their personalities both on- and off-the ice. This partnership will further amplify the team’s reach and engagement on the platform.
This partnership demonstrates MSE’s commitment to innovation and engaging with fans in new and creative ways. The inclusion of the TikTok logo on the Capitals road jersey solidifies the partnership’s impact on the sports landscape, marking a new era in sports marketing and fan engagement.
