Ad Tech

Google is enhancing Google Analytics with new AI-powered elements to help marketers make more informed decisions and seize emerging opportunities.

Reddit is revising its comment stream ad placement to provide more ways to reach users where they’re most active. The...

X is offering significant ad credits, indicating ongoing growth challenges and a push to attract more advertisers. Businesses can now...

TikTok has revealed an expansion to its premium ad placement option, "Pulse," offering brands a broader range of publisher content...

Google is taking a step forward in advertising innovation by integrating generative AI into Demand Gen campaigns, allowing advertisers to...

YouTube has introduced "YouTube Select Shorts," a feature designed to help advertisers secure premium placement for their Shorts ads alongside...

AdTheorent, known for its machine learning expertise in privacy-conscious solutions for programmatic advertising, partnered with Miles Partnership, a travel and...

LinkedIn, the professional networking giant, has introduced a new feature for its platform users: the ability to sponsor articles directly...

Microsoft has made a significant leap in the realm of retail media with the introduction of the Retail Media Creative...

Amagi, a global SaaS technology leader in Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST) services, has unveiled a...