Ad Tech

Performance Max, Google's first AI-driven campaign tool, is now enhancing its feature set with creative asset generation, offering marketers an...

Simpli.fi has introduced its innovative TV Ad Insights Dashboard to enhance its Connected TV (CTV) advertising solutions.

The Mars Agency, during Amazon unBoxed, unveiled significant advancements to its Marilyn Ecommerce Insights Suite, positioning it as a global...

Leading digital publishing technology firm, Ezoic, recognized for its advancements in artificial intelligence, has unveiled the anticipated version 2.0 of...

Amazon Ads brings a transformative change for advertisers with its beta release of image generation powered by generative AI.

Instagram has unveiled a suite of enhancements to its Reminder ads, aiming to amplify reach and provide advertisers with versatile...

In an endeavor to empower marketers this festive season, Microsoft Advertising has introduced a detailed guide, aptly named “Your Festive...

In the dynamic realm of privacy, first-party data remains a steadfast asset. Google recognizes the pivotal role of this data...

TikTok has introduced a game-changing tool in the world of digital advertising - the TikTok Creative Assistant.

Microsoft Advertising is rolling out several significant updates to enhance the effectiveness of Audience Ads for advertisers.