The league is expecting that by becoming a substantial investment for Apple, its profile would be elevated, as it often seems to be lower on the list of priorities of those networks than the NFL, NBA, and college football.
MLS And Apple TV Partnership
Major League Soccer is hoping its new global streaming deal with Apple TV will launch a new era of growth when its season gets underway on Saturday. The 10-year deal, worth a reported $2.5 billion, makes MLS the first league to offer all their games available to stream, domestically and internationally, with no geographic restrictions on the content.
It also brings a simplified schedule with most games being held on a Saturday. MLS has signed a new deal with Apple TV to become “destination viewing” and have a consistent schedule.
They are also targeting the Mexican American audience by linking up with Mexico’s Liga MX for a new month-long, World Cup-style tournament every August.
