Music streaming giant Spotify is taking another innovative step towards championing songwriters with the introduction of their Songwriter Promo Cards. Aimed at enabling songwriters to showcase their contributions, this feature strengthens Spotify’s commitment to highlighting the talents behind beloved songs.
Songwriter Promo Cards come as the latest addition to the platform’s promotional toolkit, offering songwriters a unique avenue to spotlight their craft on social media. These are customizable graphics which act as promotional banners, showcasing the songs penned by the writer.
Using the platform is straightforward. Songwriters, without the need for logging in, can navigate to the Promo Cards site, where they can craft their personalized Songwriter Promo Cards in a trifecta of steps:
- Selection: Songwriters have the freedom to either showcase their Spotify Songwriter Page or their Written By playlist. These share cards then provide direct links to the respective content on Spotify.
- Customization: Flexibility in design is key. Songwriters can pick the display orientation and even select a background color that resonates with their brand or the mood of the music.
- Sharing: Once the card is crafted to perfection, songwriters can either directly share it on social platforms via the site or download it. Each card comes with a unique link, ensuring fans and collaborators can access the songwriter’s content with ease.
The inception of Songwriter Pages in 2020, paired with Spotify’s move to display song credits in 2018, underscores the platform’s mission to amplify songwriters’ visibility. This has resulted in heightened recognition for artists, songwriters, and producers, reshaping the music discovery landscape. The clickable credits feature further adds to this ecosystem, letting listeners explore the portfolios of credited songwriters.
Spotify’s new feature amplifies the oft-overlooked champions of the music industry: the songwriters. By providing them a unique platform to spotlight their work, Spotify not only aids discovery but also enriches the music ecosystem, ensuring every contributor gets their due recognition.
