In its “What’s Next“ report for 2023, TikTok offers vital marketing advice for marketers to help them prepare for the upcoming trends in TikTok.
TikTok Is Leading Social Media Trends
The cultural impact of TikTok over the past two years has been unparalleled by most other platforms.
The short-form video app has triggered radical changes in the interactive world, altering the ways in which people learn about and engage with anything from new music to new films to new creators.
This makes TikTok perhaps the best platform for predicting future trends, and yesterday the company released a report called 2023 “What’s Next” that examines the major developments in marketing and user interaction that the company has observed since the app’s launch.