Google Ads recently implemented a significant update to its gambling and games policy in the United States. As of January 4, 2024, the platform has started accepting and running advertisements for sports betting from state-approved entities in Delaware.
This development marks a notable change in Google’s approach to advertising regulations, particularly within the gambling sector.
In line with this policy change, advertisers looking to promote sports betting services must obtain certification from Google. This measure is designed to ensure that only authorized entities compliant with state regulations can engage in such advertising activities, reflecting Google’s commitment to responsible and regulated advertising practices.
The modification to the Google Ads Gambling and games policy aligns with evolving legal standards surrounding online gambling and sports betting in the United States. The policy update, now reflected on the Google Ads Gambling and games policy page, indicates the company’s adaptive strategy in response to the changing legal landscape.
Google Ads maintains stringent country-specific regulations for gambling advertisements. This policy update is tailored to the United States, with specific provisions for state-approved entities in Delaware.
Advertisers from other countries or regions are subject to the respective guidelines outlined in Google’s Gambling and games policies, with certain nations allowing only state-run entities to advertise gambling-related content.
This recent change by Google Ads opens new opportunities for sports betting advertising in Delaware, allowing state-sanctioned entities to leverage the platform’s extensive reach. It also highlights Google’s effort to balance business expansion with adherence to legal and ethical advertising standards.
