Balenciaga has sued those responsible for the provocative advertisement—production company North Six, Inc., and set designer Nicholas Des Jardins and his own company for $25 million after the ad went viral and immediately was taken down from the website.
Balenciaga Lawsuit
The incorporation of legal documents from a U.S. Supreme Court case on child porn legislation in the advertisements was a specific problem.
The fashion powerhouse (Balenciaga) plans to “seek reparation for considerable damages defendants inflicted in connection with an advertising campaign Balenciaga contracted them to develop,” according to the Manhattan Supreme Court summons.
The commercials have their Paris Fashion Week debut to showcase the company’s spring/summer 2023 collection.
