Elon Musk Prioritizes Twitter Blue Over Advertisers

Over the weekend, Elon Musk announced that Twitter Blue customers would very soon be given higher priority ranking for their tweets and tweet replies.

Elon Musk’s Twitter Blue Plan

Elon Musk proposed changes to Twitter’s Blue subscription plan that would increase the exposure of subscribers’ tweets, but the company hasn’t implemented them yet.

In the coming weeks, Twitter will prioritize replies by:

1. People you follow
2. Verified accounts
3. Unverified accounts

Verified accounts are 1000X harder to game by bot & troll armies.

There is great wisdom to the old saying: “You get what you pay for.”
— Elon Musk (@elonmusk) March 18, 2023

Source (Elon Musk Twitter Account)

Elon Musk believes that “non-advertising” revenue should come from account verification, so the company can less dependent on advertisers, which he refers to as “corporate America”.

Any true human can get verified. It’s only $7/month if bought annually via web (without App Store 30% premium).

Yes, non-advertising revenue sources are important, so that this platform is not overly reliant on the whims of corporate America, but having a large number of…
— Elon Musk (@elonmusk) March 18, 2023

Source (Elon Musk Twitter Account)

Additionally, he emphasizes that having a verified account can help provide a better experience to users in the platform when it’s clean from fake accounts.