Etsy, the global marketplace known for its unique and creative goods, has launched a new AI-powered feature called ‘Gift Mode.’ This innovative tool is designed to simplify the gift-finding process by generating over 200 personalized gift guides based on user preferences.
Gift Mode functions as an online quiz, asking users about the recipient of the gift (such as a sibling, parent, or child), the occasion (like a birthday or anniversary), and their interests. At its launch, the feature includes 15 interest categories ranging from crafting and fashion to sports, video games, pets, and more. Based on these inputs, Gift Mode curates a series of gift guides, drawing from over 100 million items listed on Etsy, and tailored to more than 200 different personas.
Etsy’s ambition to become the ultimate destination for thoughtful gifting is evident in this new offering. Gift Mode combines the power of AI with human curation to help shoppers effortlessly find the perfect present. The feature addresses two common challenges in gift-giving: selecting a gift that feels personal and creative, and ensuring timely delivery to avoid last-minute stress.
One notable aspect of Gift Mode is its ability to match gifts to specific recipient personas using machine learning technology. It allows gift-givers to create a ‘gift teaser’ for the recipient, complete with a gift note, tracking information, and even a preview of the item, enhancing the anticipation and excitement of gift-receiving.
Etsy’s launch of Gift Mode marks the beginning of Etsy’s ongoing investment in the gifting sector. The company plans to continually refine Gift Mode’s capabilities and introduce new features to assist users with their gifting needs. Additionally, Etsy is integrating Gift Mode into its marketing efforts, including new TV advertising slated to air during major football events.
Etsy’s foray into AI-powered gifting underscores its commitment to keeping commerce human, focusing on shopping for a person rather than just a product. This approach taps into a genuine need for personalized and thoughtful gifting solutions in the digital marketplace.
Etsy‘s introduction of ‘Gift Mode’ is a game-changer in the online gifting landscape. By harnessing AI to personalize gift recommendations, Etsy is not only simplifying the gifting process but also enhancing the user experience with thoughtful, curated options. This innovation reflects Etsy’s understanding of the importance of personalization in gift-giving and its commitment to meeting the evolving needs of its customers.
