Financial services firm Neuberger Berman led a $76 million Series C funding round for Wunderkind, a platform that helps businesses reach online audiences via email, text message, and other digital advertising formats.
Wunderkind
Bill Ingram, Wunderkind’s newly appointed CEO, has successfully secured $150 million in funding for use in expanding the company’s product offerings, increasing headcount, and penetrating new markets.
The firm’s mission is to help brands scale their efforts to strengthen customer relationships via digital channels by analyzing the actions of mobile and desktop site visitors in real-time and over time to better align value with intent.
It is Wunderkind’s claim that it can identify site visitors from the referring page and the content they engage with. It also provides tools for developing targeted audiences and launching “triggered” advertising campaigns.
As a user, you might think Wunderkind’s product is creepy, but research from the Network Advertising Initiative found that ads based on a user’s past actions had a 6.8% higher conversion rate than generic ads.
