Meta has announced that it will be shutting down its Spark AR Studio platform, the tool that allowed creators and brands to build augmented reality (AR) effects for use across Meta’s apps. The shutdown will take effect on January 14, 2025.
This decision means that AR effects created by third parties, including those developed by brands and the broader AR creator community, will no longer be available on Meta’s platforms after the cutoff date. However, AR effects developed by Meta will continue to be accessible across its Family of Apps.
Meta expressed gratitude to the community of creators and businesses that have contributed to the Spark AR platform since its launch seven years ago. The platform has played a pivotal role in making AR experiences more mainstream, extending their reach to hundreds of millions of users across Meta’s platforms.
The closure of Spark AR Studio is part of Meta’s broader strategy to focus on products that align more closely with the future needs of its users and business customers.
Meta is committed to ensuring a smooth transition for those who have relied on Spark AR Studio and its third-party tools, with support available until the platform’s end date.
Meta’s decision to shut down Spark AR Studio reflects a strategic shift as the company looks to streamline its offerings. For marketers, this could signal a move towards more consolidated AR experiences within Meta’s ecosystem, potentially offering new opportunities for brand engagement in other innovative formats.
