The Gatorade water brand is expanding thanks to PepsiCo’s ambassador-focused initiatives and new product innovation, as described by Emily Boido.
Fitness Promotion
During the NBA Playoffs, Propel Fitness Water will debut its first celebrity-led television commercial, featuring Michael B. Jordan, and will expand its product line to include tablets to fulfill rising demand for on-the-go functional hydration solutions.
Michael B. Jordan and Propel have rebranded to promote fitness and their partnership with Gatorade to expand participation in sports for all.
