TikTok has expanded its integration with Adobe Express by adding over a million copyright-free songs and sounds from its Commercial Music Library (CML). This update simplifies the process for Adobe Express users to create TikTok campaigns, offering access to all of TikTok’s creation and analytics tools within the platform.
Previously, TikTok integrated its Creative Assistant into Adobe Express, providing users with various tools to enhance their content creation. The addition of music from TikTok’s Commercial Music Library now makes Adobe Express a more comprehensive option for crafting TikTok content.
Andy Yang, Global Head of Creative at TikTok said: “Creativity is the core of TikTok. Content, communities, and cultures are all directly connected to, and built by, creativity on the platform. We are continuously building and investing in creative solutions to help our brands be creative storytellers and connect with the TikTok community. We are excited to further expand our partnership with Adobe, giving brands the tools to soundtrack their TikTok content and create at scale.”
With the integration of TikTok’s Symphony Assistant, Adobe Express users can now access over one million pre-cleared songs and sounds from emerging and established artists. This collaboration allows users to effectively soundtrack their TikTok videos, leveraging the significant impact of music on the platform.
In the past year, songs from TikTok’s CML have been used in nearly two billion videos and viewed approximately five trillion times. This integration also simplifies the licensing process for music in both organic and paid videos, enabling users to quickly jump on trends and seize creative opportunities without the hassle of complex licensing procedures.
TikTok’s integration of its Commercial Music Library with Adobe Express marks a significant advancement for marketers. This collaboration not only streamlines the content creation process but also enhances the potential for engaging, trend-driven campaigns. By simplifying music licensing, Adobe Express users can focus on creativity and capitalize on TikTok’s vast music resources to produce impactful content.
