The business stepped up its support for the LGBTQ+ community after facing criticism, declaring that it stands “with those who support our vision for a more inclusive outdoor industry.”
Pattie Gonia
Following a Pride campaign featuring the drag queen Pattie Gonia, conservatives are urging a boycott of The North Face. The company’s response was that everyone should feel welcome, equally treated, and safe in the outdoors.
The North Face is the most recent company to face boycott requests because of its partnerships with LGBTQ+ organizations; Bud Light and Target have also come under fire. While Bud Light has backtracked on its LGBTQ+ engagement, The North Face has reinforced its support for the LGBTQ+ community.
Target’s Pride collection, which emphasized maintaining its commitment to the LGBTQIA+ community, has also drawn criticism.
