Paris Hilton’s entertainment venture, 11:11 Media, has made a significant move by withdrawing its advertising campaign from Elon Musk’s X, just a month following the announcement of an exclusive partnership with the platform.
This decision underscores growing concerns among brands about the presence of antisemitism and pro-Nazi content on the site, which was formerly known as Twitter.
The cancellation of the advertising campaign by 11:11 Media is a notable setback for X, particularly for its chief executive, Linda Yaccarino, who had previously highlighted the partnership as a long-term and official collaboration.
The agreement between Hilton’s company and X was aimed at launching new initiatives in various digital arenas, including video, live commerce, and more, coupled with a revenue-sharing model.
This move by 11:11 Media follows a similar trend observed last week, where at least half a dozen brands paused their advertising on X due to rising concerns over the platform’s content moderation policies, especially regarding pro-Nazi content and Musk’s perceived endorsement of antisemitic theories.
The withdrawal of 11:11 Media’s advertising campaign from X reflects the growing challenges social media platforms face in balancing free expression with responsible content moderation. It also highlights the potential risks for brands associated with platforms that struggle to maintain a safe and inclusive online environment.
