Urban Outfitters Inc.’s women’s garment rental service Nuuly is working with plus-size DTC brand Eloquii for an exclusive arrangement.
Rental Service
The history of Eloquii, a well-liked plus-size label, has not been smooth since the company’s inception in 2011. According to the company’s latest report, Nuuly’s member base has grown by 149% to 150,000 since its 2019 inception.
Universal Standard, Selkie, Good American, Wray, and Maison Amory are now part of the wide range of available rental sizes. Nuuly is dedicated to broadening the fashion horizons for everyone, but for the time being, it only caters to women.
Nuuly is a rental service for old and new designer things, as well as a marketplace for secondhand goods. However, the clothes rental business is currently contracting, so this strategy may not be as effective as it once was at reducing waste from one-time purchases.
