Siemens and Sony Corporation have embarked on an innovative partnership, blending Siemens’ Xcelerator portfolio with Sony’s advanced spatial content creation system.
This collaboration is set to revolutionize the engineering and design landscape by introducing a new solution featuring Sony’s XR head-mounted display, equipped with high-quality 4K OLED Microdisplays and intuitive controllers for 3D object interaction.
The heart of this partnership lies in the creation of an immersive, borderless workspace that will significantly enhance the capabilities of designers and engineers. This workspace will serve as a catalyst for content creation within the industrial metaverse, a concept rapidly gaining traction in the tech world.
Slated for release later in 2024, the NX™ Immersive Designer by Siemens represents a groundbreaking integration of Siemens’ NX software and Sony’s cutting-edge technology.
Yoshinori Matsumoto, Executive Deputy President at Sony Corporation said “At Sony, we are passionate about empowering creators with cutting-edge technologies, and in the field of spatial content creation, we have thrived in innovating the way they work by utilizing our proprietary motion and display technologies. By combining our technologies and Siemens’ expertise in engineering, we are excited to enable more immersive engineering that redefines the daily workflow of designers and engineers. The high-quality, realistic rendering and intuitive interaction will give creators tools to pursue a more immersive creative processes that fuels further innovation in the industrial metaverse.”.
This integrated solution, NX™ Immersive Designer, is poised to bring immersive design and collaborative product engineering to the forefront of Siemens’ flagship product engineering solution. By leveraging the strengths of both Siemens and Sony, this partnership aims to redefine the standards of product design and engineering, offering a more intuitive, immersive, and collaborative approach to these processes.
The collaboration between Siemens and Sony marks a significant milestone in the evolution of engineering and design technology. By harnessing immersive technology, this partnership is set to open new doors for creative and efficient design processes. For marketers, this represents a burgeoning opportunity to explore new realms of product presentation and customer engagement, potentially transforming the way products are conceived, developed, and marketed.
