Leading the charge in redefining advertising technology, Surfside unveiled its avant-garde product, Commerce Media, aiming to revolutionize the cannabis marketing landscape. This cutting-edge tool facilitates cannabis brands to run ads seamlessly within online retail spaces, elevating their visibility and enhancing the user shopping journey.
After a successful private beta run since April 2023, this rollout ensures cannabis dispensaries and retailers can curate a more tailored and enriched shopping experience. It also promises brands the advantage of prominent placements, increased exposure to prospective buyers, and granular SKU-level sales tracking.
Speaking about the innovation, Michael Blanche, Co-Founder and Co-CEO of Surfside said “Consumers are demanding a more relevant buying experience and businesses need to adapt and ensure they have the right technology and economics to be able to grow. Commerce Media solves these two problems by tailoring shoppable content and creative messaging for each individual customer, enabling digital businesses to remove irrelevant noise and generating a new high-margin revenue stream.”
Pete Truby, VP of Marketing at Glorious Cannabis Company lauded their collaboration with Surfside’s Commerce Media. He shared, “We used Surfside’s Commerce Media ads to support revenue across our retail footprint in the Northeast and have been thrilled with the ability to drive incremental sales and see real results. By delivering ads directly where products are being sold online, we saw a measurable lift in sales month-over-month and have already expanded the campaign across our multi-state wholesale network.”
Further expanding its capabilities, Surfside’s platform seamlessly melds off-site advertising from mainstream channels with on-site, personalized shopping ads based on user interests and purchasing patterns. Retailers can effortlessly incorporate the Commerce Media Platform with their existing sales and e-commerce systems, establishing an efficient avenue for revenue generation, heightened conversion rates, and additional sales.
Surfside’s foray into blending advertising with cannabis e-commerce underscores the industry’s swift adaptation to digitization. As the line between shopping and advertising becomes increasingly intertwined, Surfside’s Commerce Media might just be the tool that sets the new standard for online cannabis retail.
