A word of caution to marketers to beware of fake ads testimonials, such as those in commercials claiming affiliation with the TV show “Shark Tank“.
Federal Trade Commission Advertising Penalities
You’ve undoubtedly seen similar advertisements when surfing the web or using social media. They advertise to have the backing of famous people and prominent businesspeople.
Advertisements that are fraudulently alleged to be endorsed by well-known actors, politicians, or other public figures have been the target of FTC legal action.
Marketers that break the rules are subject to civil penalties of up to $1 million per violation, as established by the Federal Trade Commission.
