TikTok has announced a strategic partnership with Eventbrite to simplify event promotion and creation for its global community. This new integration allows creators and fans to promote Eventbrite links directly within TikTok videos, streamlining the process of discovering event details and purchasing tickets without leaving the app.
The partnership offers event creators a robust platform to promote their events and sell tickets across various categories. Any TikTok user or Eventbrite creator can now add Eventbrite links to their TikTok videos, enabling seamless promotion and ticket sales directly to the TikTok community. This integration is designed to help the TikTok community discover real-life experiences that match their interests, such as those shared in popular communities like #BookTok, #NewMusic, and #FoodTok.
Ted Dworkin, Chief Product Officer at Eventbrite said: “We’re giving creators a simple way to jump into trending conversations and bring online communities together in real life through events they’re passionate about. With this partnership, millions of people can now easily discover and attend the best events in their cities, right from where the conversation is happening—on TikTok.”
Local and independent event creators stand to benefit significantly from this collaboration, as it provides a platform to grow their presence and attract more attendees. The ease of adding Eventbrite links to TikTok videos allows even smaller events to gain substantial exposure, fostering a diverse and inclusive event landscape.
Isaac Bess, Global Head of Distribution Partnerships at TikTok, said: “TikTok is a global community of over a billion people, who share their real-world joy, passions, and experiences with other like-minded users. Eventbrite has the same ultimate goal: to connect communities, whether it be at festivals, concerts, or neighborhood gatherings. Our partnership with Eventbrite will help event creators to connect with the TikTok community, and introduce a wealth of fantastic real-world events to our users.”
Key benefits of the TikTok and Eventbrite partnership include:
- Seamless Event Promotion: Creators can easily add event links to TikTok videos, enabling users to explore event details and purchase tickets directly from their For You Page.
- Faster Ticket Sales: Ticket purchases can be completed through an in-app browser on TikTok with just a few clicks.
- Promote Multiple Events: Creators can add multiple event links to videos, with TikTok showing the most relevant event based on the user’s location.
- Expanded Reach: Any TikTok user can add links to their videos, amplifying event promotion across diverse audiences.
This feature is available in all countries where both TikTok and Eventbrite operate. Eligible events must be in-person, publicly listed on Eventbrite, have paid tickets, and occur within the next 90 days (or 180 days for music events).
The TikTok and Eventbrite partnership is a game-changer for event promotion, offering creators a powerful tool to reach a wider audience. By integrating ticket sales directly into TikTok videos, this collaboration simplifies the event discovery process and enhances user engagement, driving a more vibrant and connected community.
