The Media Buying Certification exam allows marketers to highlight their proficiency in TikTok ads, fostering professional growth and unlocking new opportunities. For companies and agencies, having TikTok-certified professionals enhances credibility and signifies a commitment to excellence in TikTok ad services.
The exam targets marketers familiar with TikTok for Business and experienced in using TikTok Ads Manager. Candidates should have at least one year of experience in media buying on TikTok, either through agency work or equivalent formal or informal training.
Melissa Yang, Global Head of Marketing Partnerships & Industry Education at TikTok said “We are thrilled to introduce the TikTok Media Buying Certification to the industry. We want to make it easier for businesses to identify TikTok experts. In today’s fast-paced digital landscape, becoming TikTok Certified helps open doors to exciting job opportunities and helps professionals accelerate their careers in digital marketing. It is also a great way for agencies to demonstrate their own team’s expertise in TikTok marketing solutions.”
The certification tests practitioners’ skills in areas such as the TikTok advertising platform and products, creative basics, data connections, and comprehensive campaign management, including setup, optimization, and measurement.
Registered candidates will have access to resources like a study guide and a practice test to prepare for the exam. Currently available in English, the exam will soon be offered in additional languages. Conducted in a fully proctored environment, either in person or online, successful candidates will receive a TikTok Media Buying Certification valid for two years, along with verifiable accreditation. Certified professionals can showcase their credentials on resumes and online profiles to highlight their TikTok expertise.
Registration for the exam is now open, providing an excellent opportunity for digital marketers to become certified TikTok Media Buying experts.
TikTok’s Media Buying Certification is a strategic move that will elevate the standard of advertising on the platform. As TikTok continues to grow, this certification will help ensure that marketers are well-equipped to create effective and optimized campaigns, ultimately driving better results for brands.
