TikTok is reinforcing its connection with the gaming community by becoming an official partner of Gamescom 2024, one of the largest gaming conferences worldwide. This partnership further cements TikTok’s position as a hub for game discovery and gaming culture.
Gamescom 2024, set to take place from August 21 to 25 in Cologne, Germany, is expected to draw over 320,000 gaming enthusiasts, continuing the trend of previous years. As an official partner, TikTok will offer a range of fan experiences, including the co-branded “Game on LIVE” in-app campaign with popular creators and exclusive video content. Additionally, large-scale out-of-home billboards at the event will amplify TikTok’s presence.
TikTok’s 300-square-meter booth in Hall 10.1 will be a centerpiece of the event, featuring a gaming area, two LIVE streaming rooms equipped by Elgato and CORSAIR, and a stage for various talks and panels about TikTok LIVE and gaming. Visitors can play games from renowned developers like 10:10 Games, KRAFTON, and SEGA. The booth will also host interactive sessions, cosplay showcases, exclusive giveaways, and a special Pokémon GO Gym activity.
TikTok has become a significant platform for the gaming community, with hashtags like #Gaming, #WhatToPlay, and #GamingLife collectively generating millions of posts. Gaming LIVE streams on TikTok have seen tremendous engagement, with over 76 million views per day in the past month. According to recent surveys, a majority of TikTok gamers find watching gaming content as entertaining as playing the games themselves, with many discovering new games and even creating their own gaming videos on the platform.
TikTok LIVE has emerged as a creative space where gaming creators can interact with their community in real-time, enhancing the overall gaming experience. With this partnership, TikTok continues to solidify its role as a key player in the gaming ecosystem, providing unique opportunities for both creators and fans.
TikTok’s partnership with Gamescom 2024 is a strategic move that will likely enhance its influence in the gaming industry. By offering immersive experiences and interactive content, TikTok is positioning itself as a go-to platform for gamers and creators alike.
