TikTok has announced its official partnership with the Toronto International Film Festival (TIFF) for 2024, solidifying its presence in the film industry. As the Official Platform Partner, TikTok will introduce a range of themed activations and promotions to enrich the festival experience for users worldwide.
TikTok’s partnership with TIFF underscores its commitment to empowering film enthusiasts, creators, and filmmakers to share their passion for cinema. The platform has become a hub for movie fans to exchange recommendations, iconic moments, and favorite clips, fostering a global community that celebrates the artistry of film.
To commemorate the partnership, TikTok has launched an in-app Search Hub for #TIFF24, featuring fan-generated content, red carpet highlights, and exclusive peeks into star-studded screenings. This interactive experience allows users to immerse themselves in the festival’s excitement and creativity.
Vanessa Craft, Global Head of Content Partnerships at TikTok said “TIFF is one of the largest publicly attended film festivals in the world, creating the opportunity for thousands of film fans to come together and celebrate the artistry of filmmaking each year. And TikTok has emerged as a powerful space to engage movie-loving audiences from all over the world. We’re honoured to be the Official Platform Partner and presenting partner for the Special Presentations programme – and we’re so excited to bring that film fandom from the streets of Toronto to our global #FilmTok community,” notes TikTok’s.”
The #FilmTok community has emerged as a significant force in harnessing the power of fandom, with enthusiasts, reviewers, and creatives sharing their unique perspectives and techniques. According to recent research, 47% of users have discovered new movies through TikTok, with 36% inspired to purchase tickets.
During TIFF’s Industry Conference, TikTok will host a panel discussion on leveraging fandom, collaborating with creators, and maximizing fan engagement through TikTok Spotlight.
This partnership demonstrates TikTok’s dedication to revolutionizing the way we experience and interact with film. By providing a platform for users to discover, engage, and co-create content, TikTok is poised to further solidify its position as a leading destination for film enthusiasts.
