TweetDeck, Twitter’s own tweet management platform, is going to become a Twitter Blue exclusive feature, meaning that only paying Twitter users will have access to the app. This is evidenced by a mention in the app’s back-end code.
Restrictions on TweetDeck
Twitter is preparing to launch TweetDeck as a Twitter Blue add-on feature, in the hopes of luring more users into the monthly subscription program.
Data analysis shows that Twitter Blue currently has around 300,000 paying subscribers, which is nowhere near the numbers that Elon Musk and Co. need to make Twitter Blue a viable solution to its bot problems or its revenue needs.
To contribute 50% of Twitter’s overall revenue, Musk’s stated aim for the project, Twitter would need around 33 million paying subscribers.
Twitter could build better, natively integrated versions of TweetDeck, with additional analytics tools and features that can’t be included in any other app, which could be a revenue winner.
