Using IMDb data, TikTok audience can now embed links to movies and TV shows within their TikTok videos and highlight their chosen titles on their public profiles.
IMDb and TikTok Partnership
IMDb the well-known website for movies, TV shows and actors and TikTok the short form social media app have reached an agreement and announced a new deal that will help TikTok users discover shows and movies and much more from IMDb.
Users who click the link will be taken to a dedicated page within the TikTok app that compiles all the videos that have referenced the same data about the film or TV show directly from IMDb.
Nikki Santoro, COO of IMDb said in a statement “We’re excited to welcome TikTok as the latest major company to rely on IMDb data to power new experiences for their customers. This innovative collaboration enables TikTok creators to showcase and share the movies and shows they love, further extending the IMDb mission to help customers discover and decide what to watch and listen to, wherever they are.”.
Grace Li, a Director of Strategic Partnerships at ByteDance said “TikTok’s global community of movie and TV enthusiasts is incredibly active and passionate, with more than 25 billion combined views for the hashtags #FilmTok, #MovieTok, and #TVTok“.
