Google Ads advertisers have received emails informing them of upcoming changes to the eliminate redundant keywords recommendations. Very Briefly , Google is making this suggestion applicable to work for the broad match keywords favor.
Redundant Keywords Recommendation Will Not Affect Performance
Ad groups may contain redundant keywords that are suggested for removal in the “Remove redundant keywords” Google ads recommendation section. Beginning on January 19th, 2023, keywords from multiple “match types” can be included in the Google Ads recommendation section. Robert Brady a PPC expert tweeted about it:
Google is continuing to make another effort to convert accounts to using only broad-match keywords. Advertisers and businesses should only switch if they have conducted tests and determined that broad-match keywords produce the greatest results for their accounts.
