When the second phase of the data clean room pilot by Pinterest and LiveRamp is launched, Wayfair, an e-commerce company, will be the pioneer in adopting the new procedure.
Clean Rooms
Pinterest partnered with LiveRamp in January to address the loss of data caused by Apple’s iOS 14 update and other privacy controls.
Data clean rooms enable accurate audience targeting and analytics by keeping the data used in the process inaccessible to other parties.
Wayfair will be the first to pilot the new procedure, which will reveal information on the in-app activities of Wayfair customers without compromising their privacy.
