When all is said and done, Yahoo will own approximately 25% of the Taboola advertising network. To compensate for the change, Yahoo and Taboola have entered into a 30-year business partnership, making Taboola Yahoo’s native advertising partner.
Yahoo and Taboola Partnership
If you frequent popular news websites like USA Today, Insider, or The Weather Channel, you may have seen Taboola’s content recommendation widgets and wondered what it was all about. Mainly, they consist of adverts for other services or products. At the end of an article or smack dab in the middle of a content newsfeed, you’ll find suggestion widgets with those links.
Maybe you’re already familiar with the name Yahoo. As of recently, investment firm Apollo Global Management has full control of the previously public company. Among the various media outlets it controls are Yahoo Finance, Yahoo Sports, Yahoo News, AOL, and Engadget. The Yahoo homepage and Yahoo Mail also play significant roles for Yahoo due to their massive user bases.
