The Mars Agency, during Amazon unBoxed, unveiled significant advancements to its Marilyn Ecommerce Insights Suite, positioning it as a global leader in comprehensive insights. The suite has been reshaped to supercharge existing Amazon functions end-to-end.
The refurbished platform offers crucial metrics for commerce marketers, encompassing areas like sales, operations, media, the digital shelf, and the Amazon Marketing Cloud. Noteworthy additions include comprehensive dashboards, insightful reports for seizing opportunities, and AI tools tailored for the Amazon Marketing Cloud.
With this integration of essential Amazon data, commerce marketing principles, and shopper behavior understanding, The Mars Agency is pioneering a new benchmark in the ecommerce realm. Their combination of these state-of-the-art tools with their proficient commerce marketing team introduces unmatched expertise in the sector.
Two key features unveiled:
- Marilyn AMC Clean Room Solution – This innovative feature offers a user-centric portal. Here, marketers can derive answers for pivotal marketing and media planning questions, ranging from shopper interactions with ads to regional campaign performance and ad-driven in-store sales impacts.
- Marilyn Digital Shelf Health – This cutting-edge digital shelf tech allows clients to leapfrog mere content compliance to clinch a competitive lead. It offers invaluable insights from content health to market share, and sales data, all aimed at boosting ecommerce results.
Jonathan Moy, Director of Amazon & Omnichannel at Prestige Consumer Healthcare said “Our partnership with the Mars Ecommerce Intelligence Platform helps us unearth rich digital shelf insights that enables us to not only iterate upon, but truly grow the business in an impactful way.”.
Robert Rivenburgh, Global Chief Executive Officer at The Mars Agency said “We believe we’re the only company to combine what we refer to as art and algorithm in ecommerce, using data and insights to connect our clients’ ecommerce assets and deliver seamless shopper experiences that drive better business results.”.
In a world where data-driven decisions are pivotal, The Mars Agency’s upgraded suite is a monumental step. It signifies not just evolution in tech but emphasizes a keen understanding of the marketer’s needs in the ecommerce space.
