TikTok and Ticketmaster are taking their innovative ticketing partnership to new heights, expanding into over 20 countries, including the United Kingdom, following a successful beta launch in the United States in 2022.
This expansion marks a significant step in bridging the gap between artists and fans through the popular social media platform.
The extended partnership will now encompass the U.K., Ireland, Australia, Germany, France, Canada, Mexico, and several other European countries, bringing music enthusiasts closer to their favorite artists.
Michael Kümmerle, Global Music Partnership Development Lead at TikTok said “This is an exciting moment for the millions of passionate music fans in the TikTok community. By enabling fans to buy tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way and change the game for live events around the world. As we bring fans closer to the artists and events they love, we hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase. We are very excited to see how our partnership with Ticketmaster will develop over time.”.
Certified Artists on TikTok in these participating countries can utilize the Ticketmaster ticketing feature to promote their live performances and engage with a global fan base.
This feature within TikTok allows music fans to effortlessly discover and purchase tickets for events. With just a few clicks, users can access Ticketmaster directly on the TikTok app, simplifying the ticket buying process.
This integration not only benefits fans but also empowers artists to broaden their reach, attract new followers, and bolster their careers by adding Ticketmaster event links to their TikTok videos.
Michael Chua, VP Global Business Development & Strategic Partnerships at Ticketmaster said “Today’s music lives on a global stage and the demand for ‘live’ has never been greater. Through our partnership, TikTok and Ticketmaster are empowering artists to easily connect their content to event discovery and ticket purchase in-app making it easier than ever for fans around the world to experience their favorite artists live.”.
The partnership has already proven its effectiveness, with successful campaigns for both renowned and rising artists, comedians, and sports teams. Notable names like Niall Horan, The Kooks, Burna Boy, and Shania Twain have leveraged this feature, leading to over 2.5 billion views of videos using the in-app ticketing capabilities since its beta phase.
The expansion of TikTok and Ticketmaster’s ticketing feature is a game-changer in the music and entertainment industry, showcasing the power of social media in transforming how fans connect with artists and events. This partnership exemplifies the convergence of digital platforms and live experiences, offering a seamless and interactive way for fans to access live events globally.
