LinkedIn is piloting a novel subscription model tailored for businesses, introducing LinkedIn Premium Company Pages to augment brand visibility and engagement within the platform.
This premium offering equips brands with a suite of exclusive features designed to elevate their presence and drive client conversions on LinkedIn. With LinkedIn Premium Company Pages, businesses gain access to advanced functionalities typically available only to premium subscribers. These features are poised to enhance brand interactions and lead generation efforts on the platform.
Key features of LinkedIn Premium Company Pages include:
- Custom Call-to-Action (CTA) Button: Drive desired actions from prospects by adding customized CTA buttons like “Visit website” or “Contact us” prominently on your Page.
- Who’s Visited My Page: Gain insights into members who have visited your Page, enabling targeted engagement strategies and follower acquisition.
- Custom Testimonial: Showcase client testimonials prominently on your Page to build credibility and trust with prospects.
- AI-Powered Post Writing Assistance: Leverage AI-powered tools to optimize content creation, saving time and enhancing engagement with tailored posts.
- Auto-Invite Engaged Members: Automatically invite engaged members to follow your Page, expanding your reach beyond first-degree connections.
- LinkedIn Premium Logo: Highlight your Premium Company Page subscription with a distinctive gold LinkedIn IN logo, signaling credibility and premium status.
While LinkedIn is testing this subscription option with select SMB users, the starting price point of $99 per month may be prohibitive for many SMBs. However, the premium features offer unique benefits for businesses seeking to maximize their LinkedIn presence and drive meaningful client interactions.
LinkedIn’s initiative to test Premium Company Pages with AI-enhanced content creation reflects a strategic move to provide tailored solutions for businesses looking to optimize their LinkedIn presence. While affordability may be a concern for some SMBs, the advanced features offered through this subscription hold promise for enhancing brand visibility and engagement on the platform.
