Recent testing with 31 advertisers showed that Advantage+ shopping campaigns boosted CPA by 17% and ROAS by 32% compared to business as usual alone campaigns.
Advantage+ Shopping Campaigns
To that end, Meta has created tools that facilitate communication between companies and their customers in order to promote expansion.
Given that, on average, 19% of all retail transactions in the US take place over the holidays, which is in particular has a significant relevance to advertisers during the holiday shopping season.
Meta has been working hard to implement AI into their platform so that businesses may save time and effort while using it. In August, they released Advantage+ shopping campaigns, an artificial intelligence-powered ads product that streamlines and automates the process of developing ad campaigns in order to better serve users with ads that are more relevant to them.