For his seventh Aldi holiday advertisement, Kevin the Carrot is back in a remake of the beloved holiday movie Home Alone from 1990. It emphasizes the value of families coming together to celebrate this year through the usage of the film’s narrative.
A Christmas Carrot
The family of Kevin rushes to catch their aircraft to Paris for the Christmas break. Returning to Kevin at home alone, he hears sounds that might indicate an intruder.
It is revealed at the end of the advertisement that Santa was actually the invader all along. For the fourth year in a row, Aldi received five star ratings for four of its holiday advertisements.
The “A Christmas Carrot” teaser received the highest possible rating of five stars, demonstrating the ad’s excellent potential for both immediate and long-term success.
The grocery store declared its “best ever” holiday sales performance in December, up 0.4% from the corresponding month in 2020.