Aleph has announced a significant expansion of its partnership with Pinterest, extending the platform’s digital advertising solutions to 11 new markets across Latin America, Asia, the Middle East, and Africa. This move includes key regions such as Costa Rica, Dominican Republic, Ecuador, Guatemala, India, Israel, Morocco, Nigeria, Peru, South Africa, and Turkey.
Additionally, Aleph will now represent Pinterest as its sales partner in several Central and Eastern European countries, including Cyprus, Czechia, Hungary, Greece, Malta, Poland, Romania, and Slovakia.
Matt Hogle, Vice President of SMB at Pinterest, said: “We’re excited to expand Pinterest’s ads business into 11 new markets via our partnership with Aleph. For the first time, brands in these markets will be able to reach millions of Pinterest users who come to the platform with a passion for discovering new ideas and the commercial intent to bring those ideas to life.”
Pinterest, with over half a billion global monthly active users, continues to solidify its position as a prime destination for brands aiming to engage with consumers who are actively searching for shopping inspiration. Since first partnering in 2023, Aleph has been instrumental in enabling brands to launch cross-border advertising campaigns on Pinterest. This new phase of collaboration underscores Pinterest’s commitment to broadening its global reach and enhancing its presence in emerging markets.
Ignacio Vidaguren, Partner and COO at Aleph Holding said: “We’re delighted to expand our partnership with Pinterest to help advertisers connect with customers looking to be inspired and shop on the platform. The ability to advertise on Pinterest in these markets will unlock a great opportunity for brands and retailers to reach new customers.”
Aleph’s expanded role is poised to offer marketers in these regions greater access to Pinterest’s dynamic advertising tools, further driving engagement and growth on the platform. As Pinterest continues to grow its global footprint, this partnership exemplifies the platform’s strategy to connect more brands with eager consumers in diverse markets.
Aleph’s deepening partnership with Pinterest reflects a strategic move to capitalize on the growing demand for visual discovery and shopping platforms worldwide. The collaboration is a win for marketers, offering them broader access to Pinterest’s robust advertising capabilities, which are tailored to capture the attention of a global audience actively seeking new products and ideas.
