According to journalist Zoë Schiffer‘s tweets, Amazon aims to invest around $100 million annually in advertising on Twitter again.
Amazon Advertising Budget
She tweeted that the company was waiting for Twitter to make “some security modifications” to its advertising infrastructure before coming back to the social media site.
This comes after Elon Musk announced the day before that Apple has accepted and assured to advertise on the platform. In a later post, Musk expressed gratitude to Twitter’s “returning advertisers.”
According to Media Matters for America. Advertisers, spent a total of $750 million advertising on Twitter in 2019 alone and have been responsible for nearly $2 billion in ad earnings for the firm since 2020.