Amid a global decline in advertising that has impacted industry giants like Google, Meta, and Snap, Amazon’s advertising network continues to thrive.
Amazon Advertising Network
Advertising sales for Amazon, the world’s largest online retailer, in the fourth quarter totaled $11.6 billion, up by 19% YoY, the company announced last week.
Although Amazon’s advertising network only accounts for a small percentage of the company’s revenue, which was $149.2 billion, some industry experts see it as a potential powerhouse in the advertising and marketing industry.
