Amazon Live introduces an exciting new interactive and shoppable experience for customers in the United States through its latest FAST Channel on Prime Video and Freevee. This innovative channel allows viewers to seamlessly browse, shop, and engage with content while watching on their TV screens using their mobile devices.
In 2023, over 1 billion customers in the U.S. and India tuned in to Amazon Live streams across various platforms. With the launch of the FAST Channel, U.S. customers now have expanded opportunities to shop alongside their favorite creators, brands, and celebrities directly on their TVs. The channel incorporates Amazon’s “shop the show” technology, enabling viewers to effortlessly explore, shop, and interact with products seen on screen.
Wayne Purboo, VP of Amazon Shopping Videos said “We are excited to bring customers more ways to shop with their favorite Amazon Live creators and brands on our premium streaming services. With the new ‘Amazon Live’ FAST Channel on Prime Video and Freevee, we’re making shoppable entertainment more accessible, interactive, and engaging than ever before.”
One standout feature of Amazon Live is its streamlined shopping experience, where customers can add items to their carts and complete purchases without interrupting their viewing. The “shop the show” technology extends this convenience to the TV screen, allowing viewers to access a dedicated shopping carousel on their mobile devices in real-time while watching content on the FAST Channel.
With a significant portion of U.S. adults using mobile devices while watching TV, this integration offers a seamless and interactive shopping journey. The Amazon Live FAST Channel showcases popular content from Amazon Live, including top creators and brands, ensuring an engaging and personalized viewing experience for customers.
The new Amazon Live FAST Channel combines the best elements of a shoppable social feed and streaming TV, featuring 24/7 programming with captivating Amazon Live content and dynamic creators. To explore this immersive shopping and entertainment experience, viewers can access the Live TV tab on Prime Video, Fire TV, or the Freevee app, as well as on Amazon Live’s desktop and mobile platforms.
Amazon’s launch of the interactive shoppable channel on Prime Video and Freevee signifies a strategic move to integrate entertainment and commerce seamlessly. By leveraging the popularity of Amazon Live and offering a curated selection of engaging content, Amazon is poised to enhance customer engagement and drive increased shopping activity through its innovative platform.
