According to a press release from the company, American Express and TikTok teamed up to introduce the #ShopSmall Accelerator before Small Business Saturday on November 26.
The #ShopSmall Accelerator
The #ShopSmall Accelerator will help small businesses learn how to use TikTok.
American Express research found that if every Gen Z and millennial shopper spent $10 at a small business, it would support $2 billion in local economic activity in the United States.
The accelerator is meant to help American Express reach its goal to drive $100 billion in consumer spending at small businesses between 2021 and 2025.