Unauthorized data collection from iPhone users for ad targeting was deemed illegal by a French regulator. Apple was fined €8 Million for this violation.
Apple Breach of Privacy
The French data protection watchdog Commission Nationale de l’Informatique et des Libertés (CNIL) penalized Apple €8 million last week for improperly collecting data from iPhone users for targeted advertising without their permission. Apple usually advertise about the privacy of iPhone users, this time Apple found itself in an unusual breach of privacy.
A spokesperson from Apple, told TechCrunch “We are disappointed with this decision given the CNIL has previously recognized that how we serve search ads in the App Store prioritizes user privacy, and we will appeal. Apple Search Ads goes further than any other digital advertising platform we are aware of by providing users with a clear choice as to whether or not they would like personalized ads. Additionally, Apple Search Ads never tracks users across 3rd party apps and websites, and only uses first-party data to personalize ads. We believe privacy is a fundamental human right and a user should always get to decide whether to share their data and with whom.“.