Apple has launched Apple Intelligence, a revolutionary personal intelligence system for iPhone, iPad, and Mac. Integrating powerful generative models with personal context, this innovative system delivers highly relevant intelligence. Embedded into iOS 18, iPadOS 18, and macOS Sequoia, Apple Intelligence utilizes Apple silicon to understand and generate language and images, perform actions across apps, and leverage personal context to streamline daily tasks.
A standout feature of Apple Intelligence is its focus on privacy through Private Cloud Compute, setting a new AI privacy standard. It balances computational capacity between on-device processing and server-based models on dedicated Apple silicon servers.
Tim Cook, Apple’s CEO said “We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users. Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”
Apple Intelligence enhances writing and communication with systemwide Writing Tools in iOS 18, iPadOS 18, and macOS Sequoia. These tools help users rewrite, proofread, and summarize text across applications like Mail, Notes, Pages, and third-party apps, boosting writing confidence and efficiency.
The Rewrite feature allows users to select different versions of their text, adjusting tone for various audiences and contexts. This tool is ideal for refining cover letters or adding humor to invitations. The Proofread tool checks grammar, word choice, and sentence structure, offering suggestions and explanations for edits. The Summarize feature condenses text into formats such as paragraphs, bullet points, tables, or lists.
Apple Intelligence marks a significant advancement in personal AI technology, providing users with powerful tools to enhance productivity and communication while upholding the highest privacy standards. This innovation reflects Apple’s commitment to empowering users with sophisticated, privacy-centric AI solutions.
