Concerns that Etihad Airways “exaggerated” the environmental benefits of its flights led the UK’s Advertising Standards Authority (ASA) to ask the airline to remove two Facebook ads.
Etihad’s ads claiming that their flights had a “smaller footprint” because of fewer single-use plastics were deemed to be unsubstantiated by the Advertising Standards Authority (ASA). It also pointed out that flying still contributes significantly to global warming.
Etihad stated that its customers would understand that it is a “long-term, multi-faceted process” to reduce emissions and that its current offerings are not entirely sustainable. The authority also questioned the airline’s “bolder” approach to environmental upgrades compared to its competitors.