Industry leader in Account Based Marketing, Madison Logic announced on recently that BC Partners, a well-known investment firm, has signed a formal agreement to acquire the company from Clarion Capital Partners (Clarion). For the time being, the terms of the arrangement are being kept confidential.
Account Based Marketing
Madison Logic’s ABM platform is the gold standard in the business, and the company uses it to offer cutting-edge B2B ABM services that boost their customers’ bottom lines. I f you want to see consistent growth in your B2B pipeline, you need to put your attention squarely on identifying buying groups, acting on digital signals, and optimizing the path to a purchase.
With the rise of online business transactions, it’s more important than ever for marketing and sales departments to collaborate closely to provide rich data to help drive marketing decisions that is matched with accounts objectives.
Madison Logic’s platform and services helps marketers increase engagement, shorten the sales cycle, and increase return on investment (ROI), all of which are important in today’s business climate due to shifting customer preferences and habits.