BeReal, the rising star in the social media realm, is set to enhance user experience with the introduction of two significant new features: Behind the Scenes (BTS) and RealGroups. Slated for release next week, these features aim to deepen connections within the app’s unique framework.
Behind the Scenes, inspired by iOS’s Live Photo, captures a few seconds of video just before a photo is taken, adding a dynamic layer to the images. Users can opt into this feature, which integrates familiar UX elements from Apple’s Live Photos. When a friend shares a BeReal with BTS enabled, users can view the pre-photo video by long pressing the Live Photo symbol on the image.
RealGroups is another innovative addition, allowing users to create private groups for sharing BeReals. This feature caters to closer circles of friends, offering a more intimate sharing environment. Administrators of these groups have the unique privilege of setting the daily notification time for group members to post their BeReals. Alongside this, the feature includes a direct messaging function within the group, fostering private conversations and group chats.
This update aligns with BeReal’s ethos of authenticity and spontaneity, as the app encourages unfiltered sharing by prompting users to post a front-and-back camera photo at a random time each day. RealGroups takes this a step further, enabling users to share moments with a select group, enhancing the sense of community and personal connection within the app. However, users are limited to being part of just two groups, adding an element of exclusivity to the experience.
BeReal’s latest features underscore the app’s commitment to fostering authentic social interactions, a trend increasingly valued by today’s digital audience. For marketers and content creators, understanding this shift towards genuine, unfiltered content is vital. Embracing platforms like BeReal that prioritize real-life moments over curated content can be key to connecting with younger, authenticity-seeking demographics. These features not only enhance user engagement but also offer new avenues for creative, real-time marketing strategies that resonate with a growing user base seeking genuine connections.