In the past year, several media outlets have shifted their focus to vertical short-form video because algorithmic priorities on major platforms give such content types higher priority.
Short-form Video
David Spiegel, Betches Media’s newly recruited chief revenue officer, claims that the company’s revenue increased by 40% year over year.
However, there is still much to be learned about new platforms like YouTube Shorts, despite a lengthy history of making short-form vertical videos.
Dreksler: We can provide information for our audience that is concise and effective. Most of our short-form content will continue to be released in instalments. For some time, vertical shorts have been a staple of the company’s content strategy.
