In the past year, several media outlets have shifted their focus to vertical short-form video because algorithmic priorities on major platforms give such content types higher priority.
David Spiegel, Betches Media’s newly recruited chief revenue officer, claims that the company’s revenue increased by 40% year over year.
However, there is still much to be learned about new platforms like YouTube Shorts, despite a lengthy history of making short-form vertical videos.
Dreksler: We can provide information for our audience that is concise and effective. Most of our short-form content will continue to be released in instalments. For some time, vertical shorts have been a staple of the company’s content strategy.