The FIFA World Cup 2022 was won by Argentina, 4-2 over France, ending up the craziest tournament ever. The winning side has now won the World Cup three times, and its star player, Lionel Messi, is the talk of the town. Companies have, of course, get in on the action by providing a similar thrill to football fans.
Messi may have considerably raised the value of his brand following yesterday night’s performance, as he stunned the crowd and possibly even won the match.
According to a study, he earns over $100 million each year, making him the highest-paid athlete in the world. Messi has 358.7 million followers and generates an average of $2.6 million in media value for each post each month, per Nielsen. Companies have started using consumers’ immediate reactions to improve their marketing strategies.