Bud Light, the NFL’s official beer sponsor, is leveraging football icons Peyton Manning and Emmitt Smith to ramp up excitement for the upcoming playoffs and its largest Super Bowl ticket giveaway ever. The campaign, titled “Easy Rounds,” showcases Manning navigating a bustling sports bar, distributing Bud Lights with his signature quarterback precision. Emmitt Smith’s cameo, signaling a touchdown as a patron makes a spectacular catch, adds to the commercial’s charm. This advertisement, set to Margo & Mac’s “It’s So Easy,” will air throughout the 2023 NFL Playoff season.
The ad’s launch is a strategic move by Bud Light to engage consumers and football fans alike, offering a unique opportunity to win tickets to Super Bowl LVIII. This grand event is scheduled for February 11, 2024, in Las Vegas and will be broadcast on CBS. Advertising slots for this highly anticipated game are nearly sold out, with prices soaring as high as $7 million.
To participate in this grand giveaway, consumers can either scan Bud Light QR codes or showcase their brand loyalty on social media. The rewards are impressive, ranging from Super Bowl LVIII tickets to playoff game passes, and even gift cards for UberEats and Instacart. Additionally, fans have the chance to attend the Bud Light Backyard Tour concert, headlined by country music sensation Zach Bryan, during the Super Bowl weekend. This concert marks the second year of Bud Light’s concert series, which has provided a series of musical events throughout the summer and college football season.
Bud Light’s marketing strategy exemplifies how brands can creatively integrate sports legends, interactive campaigns, and high-value giveaways to maintain consumer engagement and enthusiasm. This approach not only amplifies the anticipation for the Super Bowl but also strengthens Bud Light’s position as a key player in the sports marketing arena.