According to a press release, Bud Light has expanded its “Easy to Drink, Easy to Enjoy” platform with what it calls its largest summer campaign yet.
Easy to Summer
Anheuser-Busch InBev is concentrating on Bud Light marketing and advertising to recover from a contentious partnership with transgender influencer Mulvaney. The “Easy to Summer” marketing initiative attempts to restore the brand to its former status as the best-selling beer in America.
The most money was spent on media for Bud Light in this 60-second ad, which features classic, all-American summer imagery. Weekly gifts, $100 bar tabs, and rebates are all part of the program. The Bud Light Backyard Tour, featuring performers Tyler Braden, Seaforth, and others, will be sponsored by Bud Light.
The company also has plans to use Travis Kelce, George Kittle, and Dak Prescott from the NFL in new promotional materials.