The most successful holiday TV ad of 2022, according to Kantar, is Cadbury’s “Secret Santa“.
Cadbury’s Secret Santa Postal Service is back for the fifth straight year. They were ranked based on their potential to generate a long-term brand effect by System1’s advertising agency. With a score of 5.9, the maximum System 1 can give, Asda’s position at the top of the list.
While “quietly admitting” the difficulties many families endure, these brands managed to strike the “correct” tone by emphasizing “feel good” tales.
Tracey Deason, a consumer trends specialist with the marketing firm Brandwatchdog, ranked it as the most entertaining Christmas advertisement of this year.