Ad Tech

Google is set to implement a 2.5% surcharge on ads served in Canada, effective 1 October 2024. This new fee,...

At DMEXCO 2024, one of Europe’s top digital marketing events, Google Ads unveiled several new AI-driven features designed to enhance...

TikTok has introduced an advanced suite of ad performance tracking tools, designed to give marketers greater insight into the effectiveness...

Meta has announced significant updates to its ad platform for Facebook and Instagram, focusing on AI-driven optimization, advanced analytics integration,...

X has unveiled its latest advertising innovation, "Trend Genius" ads, designed to help brands capitalize on trending events using AI...

Meta is expanding its Reels overlay ads to more advertisers, offering a new advertising opportunity within its fastest-growing content format.

Google is enhancing Google Analytics with new AI-powered elements to help marketers make more informed decisions and seize emerging opportunities.

Reddit is revising its comment stream ad placement to provide more ways to reach users where they’re most active. The...

X is offering significant ad credits, indicating ongoing growth challenges and a push to attract more advertisers. Businesses can now...

TikTok has revealed an expansion to its premium ad placement option, "Pulse," offering brands a broader range of publisher content...